Twitter Dad
Award: Shortlist
Shortlist / PR / Use of Micro-Talent & Influencers / 2021
Twitter Dad aimed to get people using a brand new Twitter function by launching it on Twitter itself – meaning people who were already on the platform could start to use it straight away. And when it came to connecting with the online community, DAVID Madrid knew that to truly resonate it needed to speak in their language. That’s why the agency chose to use a world-famous meme that had already gone viral