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True Name

Award: Black Pencil

Black Pencil / Experiential / Community / 2021

Award: Graphite Pencil

Graphite Pencil / PR / B2C

Award: Graphite Pencil

Graphite Pencil / PR / Product Launch

Award: Graphite Pencil

Graphite Pencil / PR / Public Affairs

Award: Wood Pencil

Wood Pencil / PR / Integrated

Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.

What did the judges have to say?

"Mastercard found a way to help the LGBTQ + community through its products – Wanda Ximena Morgana Cálix Ponce"

Wanda Ximena Morgana Cálix Ponce, Chief Creative Officer, Ogilvy & Mather Tegucigalpa

"Provided a simple and never-been-done-before solution for an issue. A kind of idea that makes people fall in love with the brand."

Jon Ip, Executive Creative Director, AKQA Shanghai

"True Name is more than a campaign or a product, it’s a powerful commitment for many people around the world. It’s about inclusion, it’s about improving people’s lives. It’s about using the power of your brand to inspire and to make a difference now and for the future."

Felix Del Valle, Chief Creative Officer, Ogilvy & Mather Sao Paulo