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'Got Milk?' 2.0

Award: Shortlist

Shortlist / PR / Integrated / 2021

Award: Shortlist

Shortlist / PR / Use of Talent & Influencers

iWhen the IOC officially postponed the 2020 Olympics due to the Covid-19 pandemic, it eliminated Milk’s biggest and only global sponsorship. The challenge was nothing short of monumental: how do you reach and engage an Olympic-sized audience without the Olympic games?

Credits

Client

Country

Advertising Agency

Art Director

  • Abby Rogers

Associate Creative Director

  • Erica Ashe

Chief Creative Officer

  • Jim Paul

Copywriter

  • Anna Jacobs

Creative Director

  • Kate Sullivan

Executive Broadcast Producer

  • Dan Rucci

Executive Creative Director

  • Jeff Immel

Executive Vice President

  • Lori Fromm

Global Head of Creative

  • Tom Beckman

Integrated Media

  • Komal Parikh

Music & Sound Design

  • Shindig Music and Sound

Post Production Company

  • That Lot

Senior Art Director

  • Tim Rocklage

Senior Copywriter

  • Nick Drew

Senior Vice President

  • Kelly Miller

Strategic Planning Director

  • Margaux Pepper
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