Merch Aid
Award: Wood Pencil
Wood Pencil / E-Commerce / Brand Partnership / 2021
Award: Shortlist
Shortlist / E-Commerce / Promotions
With small businesses suffering due to Covid lockdown, Merch Aid was born: a nonprofit platform that enlisted leading artists to create exclusive merch for local establishments, with 100% of the profits going back to the businesses owners. Often selling out within hours, this merch platform was featured by the likes of Vogue and NBC. And following the death of George Floyd, it collaborated with leading Black designers to create merch for Black-led nonprofits, raising over $60,000 in 24 hours, cementing Merch Aid as a game-changing model with the power to support communities in need.