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Stadium's Food Delivery

Award: Shortlist

Shortlist / E-Commerce / Cultural Experience / 2021

Stadium food is part of the tradition and experience of watching a team's game at the bleachers. After 128 days of suspended games, as a result of the pandemic, the 2020 Brazilian football championship resumed behind closed gates – without fans and without stadium vendors preparing delicious food. Brahma beer partnered with these vendors to create the Stadium's Food Delivery Platform.