ComplexLand
Award: Shortlist
Shortlist / E-Commerce / Purchase Experience / 2021
Award: Shortlist
Shortlist / E-Commerce / Entertainment
ComplexLand is a free, immersive virtual experience featuring exclusive drops, shopping, music, food, concerts and the full Complex Networks community. The realtime e-commerce-enabled 3D theme park could be experienced on any desktop or mobile with just a URL. Combining fashion, gaming, and shopping, users were able to customise their avatars and walk around to access 60+ of their favorite brands and interact with the artists shaping the culture. The wildly ambitious experience featured 60 different stores and incredible programming, all accessible in one centralised, never-seen-before world.