3362 falabella.com
Award: Wood Pencil
Wood Pencil / Media / Retail / 2021
Award: Wood Pencil
Wood Pencil / E-Commerce / Acquisition & Retention
When the 2020 quarantine started, Falabella Colombia had to close 26 stores in Colombia, sending 3,362 sales people home to do almost nothing. The brand gave them the chance to open their own falabella.com by launching 3,362 falabella.coms – one for each employee. Every sale made in their link earned them a 5% commission, saving their jobs and selling $3m.
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