Give for Good
Award: Wood Pencil
Wood Pencil / E-Commerce / Customer Journey / 2021
Give for good is an action initiated by Lacoste to transform delivery slips into gestures of solidarity for people in need, by giving a second life to clothes in good condition. Between December 14 and 20, all parcels sent after an order made on Lacoste.com included a delivery slip for Apprentis d’Auteuil, a French association Lacoste has been supporting for over 10 years. This voucher allowed clients to send one or more items of clothing to the association, from any brand, and free of charge.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.