Not My Job
Award: Shortlist
Shortlist / Animation / Low Budget / 2021
Award: Shortlist
Shortlist / Writing for Advertising / Film
Award: Shortlist
Shortlist / Direct / Digital
During this year of constant lockdowns due to COVID-19, Google searches for “homemade sex toys” went through the roof. Which is why Pornhub Toys seized the opportunity to launch their new line of sex toys with a lighthearted campaign called ‘Not My Job’, which gave voice to all the objects of our unwanted affection. The campaign launched with a music video that saw phallic and vulvic household objects protest their role as makeshift sex toys to a catchy cover of The Blood Hound Gang’s classic hit “The Bad Touch”.
What did the judges have to say?
"This work had a brilliant truth at its core, and the craft of the song really brought it to life. It was also fantastic to see some funny pieces of work this year, and this truly made me laugh out loud."
Olivia Downing, Copywriter, TBWA\Manchester