Yimsu
Award: Shortlist
Shortlist / Casting / Street Casting / 2021
The current post-pandemic situation has brought anxiety, stress and pressures to every individual – threatening everyone’s confidence in a brighter future. By championing ordinary people with real yimsu (smile strong) stories, Colgate used their optimism and inner strength as inspiration for everyone to yimsu in situations where a smile is hard to come by.
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