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Scaredy Cat

Award: Shortlist

Shortlist / Sound Design & Use of Music / Audio Composition / 2021

Cat treat brand Temptations wanted to get into popular culture around Halloween, a massive treating occasion. Although cats are a major part of the tropes and culture of Halloween, they weren’t included in the most important part: treating. So adam&eveDDB leveraged the classic Halloween horror film to create a campaign with a twist – the world’s first horror film for cats. The Scaredy Cat campaign was a huge success, driving 163 million earned PR impressions and increasing sales YoY by 15.3%.

Credits

Client

Country

Advertising Agency

Art Director

  • Joseph Specker Nys

Executive Producer

Photography Director

  • Lucas Barreto

Production Company

Account Director

  • Sarah Cornish

Account Executive

  • Alizée Lawson
  • Hugo Evans

Account Manager

  • Clive Olamiju

Animation Director

  • Patrick Botton

Associate Brand Manager

  • Meryl Fishman

Associate Media Director

  • Matthew DeZarlo

Audio Producer

  • Deborah Whitifield

Business Director

  • Loella Collier

CG Visual Effects Supervisor

  • Isaac Buzzola
  • Rafael Segnini

Chief Creative Officer

  • Richard Brim

Co-Director

  • Luiza Queiroz

Colour Grading

  • Marcinho.abc
  • Psyctho n' Look

Creative

  • Lily Scarlett Hurst
  • William Blackburn

Creative Director

  • Andre Sallowicz
  • Ben Stilitz
  • Colin Booth
  • Daniel Salles
  • Simon Vicars

Director

  • Paulo Garcia

Executive Content Director

  • Simon Adamson

Group Managing Director

  • Fiona McArthur

Head of Content

  • Jess Taylor

Head of Planning

  • Milla McPhee

Head of Production

  • Ben Sharpe

Integrated Producer

  • Stephen Mead

Managing Partner

  • Charlotte Cook

Marketing Director

  • Benjamin Crowder

Media Agency

  • MediaCom

Media Supervisor

  • Elizabeth Abbatiello

Music Composer

  • Chris White

Music Production

  • SIREN

Producer

  • Sean Craigie-Atherton

Production Design

  • Joseph Specker Nys

Production Director

  • Gareth Owen
  • Marcio Lovato

Senior Associate Brand Manager

  • Jim Niemann

Senior Brand Manager

  • Colten Kidwell

Senior Planner

  • Jack Spicer

Social Executive

  • Phoebe Wright

Social Media Director

  • Rebecca Wilson

Sound Design

  • Factory

Sound Designer

  • Jon Clarke

Strategy Director

  • Daniel Jablon

VP, Marketing

  • Craig Neely
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