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Alexa's Body

Award: Graphite Pencil

Graphite Pencil / Film / TV/VOD Commercials 61 - 120 Seconds / 2021

Award: Shortlist

Shortlist / Writing for Advertising / Film

To show people just how sexy Amazon’s new model Alexa was, Lucky Generals gave her the only body that could possibly be better - that of recently voted sexiest man alive Michael B Jordan. The Super Bowl spot showed Michael doing everything we would expect from Alexa with his own beautiful twist. It became the game’s most viewed ad, hitting 77m views and claiming the number 3 spot on AdMeter.

Credits

Client

Country

Account Director

  • Louise Bodily

Advertising Agency

Brand

  • Amazon

Client Partner

  • Sarah Quinn

Colorist

  • Paul Yacono

Creative

  • George Allen
  • Lizzie Moore

Creative Agency

  • Lucky Generals

Creative Director

  • Lee Smith
  • Nick Bird

Cross Channel Media Manager

  • Kim Wingert

Director

  • Wayne McClammy

Editing

  • The Den Editorial

Executive Creative Director

  • Danny Brooke-Taylor

Executive Producer

  • Mino Jarjoura

Global Executive Creative Director

  • Jo Shoesmith

Global GM of Mass Advertising

  • Claudine Cheever

Media Agency

  • Initiative

Offline Editor

  • Christian Jordan

Post Production Company

  • The Mill

Post Production Producer

  • Ade Macalinao
  • Anastasia von Rahl

Producer

  • Joe Bagnall
  • Rick Jarjoura

Producer Assistant

  • Camilla Hempleman

Production Company

Senior Campaign Manager

  • Sabena Gupta

Senior Creative Program Manager

  • Jordan Walker

Sound Design

  • Beacon Street Studios

Sound Engineer

  • Rommel Molina

Sound Producer

  • Kate Vadnais

Strategist

  • Loz Horner

VFX Supervisor

  • Chris Badger

VP, Global Creative

  • Simon Morris

VP, WW Prime and Marketing

  • Neil Lindsay
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