Send Noods
Award: Wood Pencil
Wood Pencil / Integrated / Large Business / 2021
Award: Shortlist
Shortlist / Writing for Advertising / Integrated
Award: Shortlist
Shortlist / Film / TV/VOD Commercials Under 60 Seconds
Send Noods gave people the chance to send some much-needed comfort and affection to those they care about the most, at a time when they needed it the most (mid-pandemic), in the cheesiest way possible – by sending noods (not nudes). The huge integrated campaign centred on a website where people could send free Kraft Mac and Cheese to someone they love.
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