FRAHM – Tough Beautiful
Award: Wood Pencil
Wood Pencil / Writing for Design / Packaging / 2021
Award: Shortlist
Shortlist / Graphic Design / Applied Print Graphics
FRAHM is a small UK business dedicated to making the most beautiful, technical and detailed jackets on the market. A reaction to mass-market clothing and fast fashion, it works as an online-only business with a pre-order model to avoid waste and lower its impact on the planet. FRAHM also speaks openly about mens' mental health – with every jacket purchase supporting the charity Mind. The packaging tape carries the message 'Open Up' as an economical, playful way to remind recipients that their jacket purchase supports mental health.
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