Shelflife – Stussy x Nike
Award: Wood Pencil
Wood Pencil / Direction / Low Budget / 2021
Shelflife is South Africa's premier streetwear and sneaker boutique, with outlets in Johannesburg and Cape Town. It has a very large online presence - with a robust virtual store and social media footprint. Shelflife had exclusivity in the South African market for the launch of the Stussy x Nike clothing collaboration. As this was a much-hyped launch of an extensive clothing range, as opposed to just a single piece of footwear, it was essential that the campaign create a stir and stand out.
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