Lights On
Award: Wood Pencil
Wood Pencil / Illustration / Posters / 2021
In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic, which meant people were spending more time indoors than ever before. Leo Burnett London needed to remind McDonald’s customers that even though they couldn’t visit at this time, the brand would still deliver to them. Beautiful execution and craftsmanship was integral to the impact of the campaign.
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