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U.S. Air Force Into The Storm

Award: Graphite Pencil

Graphite Pencil / Art Direction / Digital / 2021

Award: Wood Pencil

Wood Pencil / Digital / Websites

When a team of Air Force Special Warfare Airmen risked everything to save a civilian passenger plane that crashed on an Alaskan glacier during a blizzard, GSD&M knew their story deserved to be captured in a unique way. So the agency created a rich, interactive experience using WebGL to recount each step of the mission, including narration from the Airmen themselves. Users were able to follow along at their own pace by performing simple gestures and triggering informative anecdotes about the mission. Not only was the rescue a success, but, in the end, so was the sharing of their remarkable story.