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Salla 2032

Award: Graphite Pencil

Graphite Pencil / Art Direction / Integrated / 2021

Award: Graphite Pencil

Graphite Pencil / PR / Public Affairs

Award: Wood Pencil

Wood Pencil / Branding / Tactical

Award: Wood Pencil

Wood Pencil / Art Direction / Direct

Award: Wood Pencil

Wood Pencil / Entertainment / Scripted Short Form

Award: Wood Pencil

Wood Pencil / PR / Multi-Market

Award: Wood Pencil

Wood Pencil / PR / Reactive Response

Award: Wood Pencil

Wood Pencil / Impact / Initiatives / Nonprofits

Award: Shortlist

Shortlist / Film / Promotions

Award: Shortlist

Shortlist / Film / Tactical

Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis.

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What did the judges have to say?

"From a tactical point of view, it was brilliant."

Sara Kalen, Senior Designer, Butterfly Cannon