Starburst Swirlers
Award: Graphite Pencil
Graphite Pencil / Art Direction / Film / 2021
Award: Shortlist
Shortlist / Visual Effects / Practical Effects
To launch the first vertical starburst, we drew attention to the unexpected joy of consuming something vertically. We made a mobile video by turning our set on its side, creating a world actually built for 9:16. The result was a mobile video that was best consumed vertically. We launched with a 100% mobile, vertical ad buy, ensuring everyone who consumed our ad on their phone.
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What did the judges have to say?
"Because it was unexpected, new, simple, and well done."
Andre Gola, Executive Creative Director, AlmapBBDO