Bulb - PSR
Award: Shortlist
Shortlist / Writing for Design / Digital / 2021
Bulb wanted to offer better support to vulnerable customers, including those with a disability or young children. So the brand built a form that asked simple questions about users’ personal circumstances and health, discovering their needs while keeping the cognitive load low. This let Bulb recommend services that would help them most. The brand consulted with accessibility experts, and its users, to make sure the language was clear and inclusive for people with various physical and cognitive conditions. The new form almost doubled the proportion of customers who received support services.
