Starburst Swirlers
Award: Graphite Pencil
Graphite Pencil / Art Direction / Film / 2021
Award: Shortlist
Shortlist / Visual Effects / Practical Effects
To launch the first vertical starburst, we drew attention to the unexpected joy of consuming something vertically. We made a mobile video by turning our set on its side, creating a world actually built for 9:16. The result was a mobile video that was best consumed vertically. We launched with a 100% mobile, vertical ad buy, ensuring everyone who consumed our ad on their phone.
What did the judges have to say?
"Because it was unexpected, new, simple, and well done."
Andre Gola, Executive Creative Director, AlmapBBDO