Childline - Nobody Is Normal
Award: Yellow Pencil
Yellow Pencil / Animation / Traditional / 2021
Award: Graphite Pencil
Graphite Pencil / Art Direction / Film
Award: Graphite Pencil
Graphite Pencil / Animation / Characters & Creatures
Award: Shortlist
Shortlist / Sound Design & Use of Music / Existing Music
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds
Nobody is Normal was created in response to the thousands of young people who turn to Childline with fears that they don’t fit in. The spot follows a young person battling to keep an inner creature hidden beneath a ‘human’ disguise, set to Radiohead's Creep.
What did the judges have to say?
"The overall craft and execution of every element of each film was brilliant."
Andy Baker, Director, Andy Baker Studio
"It perfectly captured that feeling of awkwardness that we all feel as children and carry on feeling as adults. The humour and the characters work perfectly."
Meena Ayittey, Film Director, Great Guns
"The amount of charm and emotion instilled into this film is enormous. Paired with the perfect song, this story is told without any need for dialogue. So easily relatable, this speaks to how we've all felt at one time or another."
Regan Fraser, Senior Art Director, McCann West
"Personally, I am very involved with mental health NGOs. And the concept, the art direction, the characters from the film, the acting$everything was perfect to make a simple and amazing idea reach a big level. I would like to have created this piece of work."
Andre Gola, Executive Creative Director, AlmapBBDO