Boys Do What Men Teach Them
Award: Shortlist
Shortlist / Casting / Performance / 2021
One of the many ways the normaliation of gender-based violence creeps into society is through men’s perceived ‘innocent’ and ‘victimless’ actions such as locker room talk, rape jokes, the objectification of women and men not calling it out. Three content pieces were created, each showing how the actions, and inactions, of men creep into the world of young boys and girls. Within seven days the videos had been viewed over half a million times, increasing subscribers, engagements, reach and followers across all channels.