Coca-Cola - Open Like Never Before
Award: Shortlist
Shortlist / Editing / Film / 2021
Coming out of lockdown, Coca-Cola invites us to challenge the so-called new normal and stay open to change with a poem, co-written and performed by British artist George The Poet. To the sound of a rendition of the iconic 60s track San Francisco, George performs his words, but as the film progresses, he’s joined by different people from all walks of life and parts of the globe. Each one makes the poem their own, challenging the old notions of work, family, body and race awareness, gender, immigration, sexuality and female leadership, all in one continuous, poetic flow.