Tipping Point
Award: Yellow Pencil
Yellow Pencil / Visual Effects / Computer-Generated / 2021
Award: Graphite Pencil
Graphite Pencil / Direction / Film
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Audio Composition
In the near future, London is in chaos and your freedom is about to be taken away. Not exactly the new world you dreamed of? Don't worry, it's still just a game, and you can change all that. The main objective of this film was to show the where and when of the game, which is very clearly a dystopian London of the near future. DDB Paris carefully avoided a cyborg queen and cloned horse guards, instead showing a taxi of yesterday and drones of tomorrow.
What did the judges have to say?
"It was a great visual, made with the latest rendering technologies. The team was small, and so brilliant a short movie. I know from my experience how hard it is to make it. Even if they inspired themselves with the TV series Love Death and Robots, it was great."
Jiri Kilevnik, VFX Supervisor / Lead Flame artist, Rodeo FX
"A huge achievement in every aspect. Excellent animation, compelling story, and gorgeous art style. Well done!"
Taekyu Yang, Senior Technical Director, Framestore
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.