Connections
Award: Wood Pencil
Wood Pencil / Visual Effects / New Realities & Emerging Media / 2021
Connections is the sixty-second global digital spot for the European appliance brand Beko, promoting the brand’s commitment to sustainability, which was created and produced by Seyhan Lee specialising in AI Motion Pictures. Connections is the first use of this cutting-edge technology. As a generation that’s exhausted by all types of content around environmental awareness, it aims to contribute to the discussion of sustainability from another angle by ending the illusion that humans are separate from nature.
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