Away - Travel the Vote
Award: Wood Pencil
Wood Pencil / Animation / 2D Computer-Generated / 2021
In the 2016 election, over 318,000 absentee ballots were rejected. Luggage brand Away decided to combat this unfortunate reality in 2020 with a campaign called Travel the Vote – which encouraged people to go directly to their registered places of voting to cast their ballots in person. This film – directed by Hornet’s Natalie Labarre and created by its 2D team over a tight three-week turnaround – is a stylish 60-second spot that's all about traveling in the name of democracy.
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