However You Make it, We’ll Help You Save it.
Award: Shortlist
Shortlist / Animation / 2D Computer-Generated / 2021
To get young Australians excited about Westpac and signing up to its 3% savings account, DDB Sydney decided to stop lecturing them on how to save and start celebrating the incredible ways they are making money. First, the agency found wild, wonderful ways young Aussies are making cash. Then they partnered with a team of six young animators to bring their stories to life through social films and GIFS. Changing the tune had a major impact, smashing new customer and new accounts opened targets.