I Will Wear Out Plastic

Award: Shortlist

Shortlist / Future Impact / Design / 2020

Single-use plastic bags are one of the Earth’s greatest enemies BUT they are convenient and cheap. Ogilvy Mumbai teamed up with renowned fashion designer and influencer Masaba Gupta to create a line of dresses with detachable bags integrated into the designs. So whenever a bag was required, people were literally wearing the solution – allowing them to say no to plastic forever. DIY videos were released to help people copy the concepts at home, so as many people as possible could wear ‘bag clothes’ when they went out and #BeatPlasticPollution.