The Art of Shipping
Award: Shortlist
Shortlist / Graphic Design / Posters / 2020
A small inland port in Eastern Canada, the Port of Montreal ships differently. It embodies two contrasting forces: form and flow. Form is its machinery, cargo, and processes. Flow is its trade routes, operations, and connectivity. Photography turned elements on its docks into art objects expressing this duality. Ogilvy Canada then laid the images out in a flexible design grid that itself reinforced the concept and allowed for tailored messaging.
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