Mustard
Award: Wood Pencil
Wood Pencil / Graphic Design / Writing for Graphic Design / 2020
Mustard needed to address changes in the creative industry’s recruitment demands: clients regularly request talent with ever-more specific skills and experience. Kimpton Creative needed to show that Mustard was the go-to agency. The campaign draws out the MUST to capture the urgency and importance of getting it right, using typography to increase the sense of stress, enlarging key words, and using humour to let off steam and make our point: crazy, truly impossible demands... met. The tone is key: calm and good natured in the midst of a storm... people you can count on.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.