Generative Motion System
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2020
FIELD.IO designed and implemented a fully dynamic, generative system to bring adidas flagship stores to life. A mix of brand content, photo, video, kinetic type and procedural animations is arranged into ever new compositions in real-time, with localised design keeping each store unique, while building a bold and cohesive visual language.
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