Hair Calligraphy and Painting
Award: Yellow Pencil
Yellow Pencil / Photography / Still Life & Studio / 2020
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Posters
Eral’s brand philosophy is that healthy, beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. To encourage people to think about this, this campaign features various visuals with a message hidden in the midst of the hair.
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