Supertrash is a small, family-run collection service with a big purpose: to help divert as much waste as possible from landfill. As part of a new brand identity, rubbish truck livery was required to make use of the biggest most visible canvas. With a small fleet of five trucks, Seachange needed to make some noise and created something that can’t be ignored – a bold, fluoro-pink, comic-inspired pattern which takes over the truck, nodding to the loud banging and crashing noises associated with them. The trucks have reimagined the sector, and celebrated the humble rubbish truck, hugely increasing Supertrash’s profile.