Zucked Poster
Award: Shortlist
Shortlist / Graphic Design / Posters / 2020
The World Affairs Council needed a larger-than-life promotional campaign for the distinguished guests of its Global Issues Evening series. To attract and engage a new audience, it needed to cut through the noise of a cluttered digital landscape. The poster’s arresting, editorial-style imagery captured the complexity of a contentious international issue by translating it into a simple yet powerful image with real stopping power. By begging the question ‘What happens when a tool becomes a weapon?’ it created a positive tension that subverted expectations and ignited conversation.
