Bud is not made for the social generation, because the logo is always backwards in selfies, filters and stories. So Jones Knowles Ritchie fixed it, and created the first selfie-friendly beer - #SelfieBud. Ingeniously made to look exactly like the original, but in reverse. It launched at the BudX Super Bowl party, full of social gods with millions of followers. And for them, JKR created the most selfie-friendly backward environment from fridges and selfie stations to posters and merchs. #SelfieBud generated over 100 million impressions across all social platforms.