Coca-Cola Signature Mixers Brand Creation

Coca-Cola enlisted the world’s top bartenders to bring mixology to consumers, by creating four new mixers. Dragon Rouge created the brand identity for packaging, activation and shopper marketing. Coca-Cola Signature Mixers draws on the craft at the heart of the brand. The creative idea of ‘unlocking creative experimentation’ combines the familiarity of Coca-Cola with modern mixology, inspired by Coca-Cola’s inventor, Dr Pemberton, and repurposing one of the first glass bottle designs, dating back to 1899.