Judith Beck Wines - Grapes.talk
Award: Shortlist
Shortlist / Packaging Design / Promotional / 2020
Judith Beck’s wines needed a voice that would help them become unmissable and distinctive characters on the Austrian wine market. By integrating commercial barcodes into artistically crafted illustrations on the labels, Heimat Wien made it possible to listen to the talking grapes and their special stories by scanning the illustrations with an ordinary smartphone – creating the first talking wine labels in the world.
