Mobiliar - Moving Box Furniture
Award: Shortlist
Shortlist / Packaging Design / Promotional / 2020
Swiss Mobiliar is the oldest insurance provider in Switzerland, offering a range of products and services. Unfortunately, young people are not interested in insurance. To change that, Jung von Matt and Limmat developed an innovative idea: moving box furniture, the first moving boxes that you can use as furniture after you move. These boxes were placed at the centre of an integrated campaign played out via numerous channels in target-group-relevant environments.
