Athrú
Award: Shortlist
Shortlist / Packaging Design / Luxury / 2020
Hidden just off Ireland’s Wild Atlantic Way is the Lough Gill estate, home to a former video tape factory and the crumbling 18th century mansion Hazelwood House. The site inspired the founding of Athr˙, a luxury Irish whiskey brand designed to leave a lasting impact - on the factory, which has been converted into a distillery., on the historic house, which will be restored to its former glory, and on the local community, which will enjoy increased tourism. Jones Knowles Ritchie crafted a brand that could deliver this ambition and convey Irish heritage in a premium, intriguing and contemporary way.
