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PuShan

Award: Shortlist

Shortlist / Packaging Design / Consumer / 2020

PuShan is a type of Pu'er tea that grows in the wild. The earliest people who drank Pu'er tea were from ethnic minorities in Yunnan, China. On the surface of the package, there are ethnic hieroglyphs, cave murals and cliff carvings. Mountain lines on the map are engraved on the outer packaging with dotted lines, so the consumers can tear open the box. After opening it, a picture of people picking tea is revealed.

  • PuShan