Nike Chicago Diner

For two weeks, Wieden+Kennedy transformed a local diner on the West Side of Chicago into an immersive community hub, showcasing the city’s sports legacy and the local athletes who are making a difference. Kids from all over were invited to come and experience how sports can positively impact their community, shift perceptions and make them proud of their hometown. Wieden+Kennedy gave the diner a complete visual overhaul, infusing the existing diner vernacular with a powerful dose of sports messaging, graphics and memorabilia.