SP50 – Born Integrated
Award: Shortlist
Shortlist / Typography / Integrated / 2020
To celebrate its 50th anniversary, Serviceplan Group took inspiration from the integrated communication that runs through its DNA. A new logo took elements from all parts of the business – the agency interior, exterior, stationary, gifts, digital media formats, advertisements and even the office dog – involving over four thousand employees in 24 locations worldwide.
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