Printworks
Award: Graphite Pencil
Graphite Pencil / Typography / Integrated / 2020
An augmented reality campaign for Printworks London to promote its season of events. 3D typography was built upon the cultural venue's original identity by Only Studio, as well as its heritage as Europe's largest printing factory. The campaign appeared on giant billboards installed across London and other English cities, press advertisements, posters and online graphics. When viewed through the phone camera using a custom-built app, users were able to experience the 3D typographic animations come to life in immersive augmented reality, allowing them to move through the artwork, record photos or videos and share these online.
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