DO Black – The carbon emission limit
Award: Wood Pencil
Wood Pencil / Design Transformation / Customer Experience Transformation / 2020
Award: Wood Pencil
Wood Pencil / Impact / Advertising/Brands
Award: Wood Pencil
Wood Pencil / Digital Design / Service Digitisation
Award: Wood Pencil
Wood Pencil / Digital Design / Creative Use of Data
Award: Shortlist
Shortlist / Digital / Creative Use of Data
Award: Shortlist
Shortlist / Digital / Creative e-Commerce
Award: Shortlist
Shortlist / Direct / Direct Innovation
Doconomy, which provides digital tools to reduce individual CO2 impact, wanted to up its commitment at the release of the IPCC report. The challenge was to ensure understanding of required cuts in CO2 emissions to achieve a 50% reduction by 2030, and position Doconomy as an agent for change. Working with UNFCCC & Mastercard, the first CO2 emission limit - linking consumption with its impact - was developed, and DO Black, the first carbon limit credit card, was introduced. The innovation is a scalable application, relevant to all markets and payment solutions, and offered to every bank in the world.
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