Tuna Scope
Award: Wood Pencil
Wood Pencil / Design Transformation / Operational Transformation / 2020
Award: Wood Pencil
Wood Pencil / Digital / Creative Use of Technology
Award: Shortlist
Shortlist / Digital / Creative Use of Data
Tuna numbers have diminished as a result of overfishing. An industry that prioritises quantity at the expense of quality, and the resultant seine fishing by large vessels, are a contributor to this. The industry generally deals in weight, meaning judgement of fish quality is difficult. In response, Dentsu created TUNA SCOPE, an AI system built as the successor to Japan's artisanal legacy of tuna examination. Tuna quality-certified by TUNA SCOPE has been launched in Tokyo, New York and Singapore, and this project is spreading across the world, enabling people around the world to taste high quality tuna.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.