Traffic Jam Whooper
Graphite Pencil / Digital / Integrated Digital Campaigns / 2020
Wood Pencil / Digital / Creative Use of Data
We Believers used real-time data to detect potential buyers in a traffic jam, in order to offer them a Whopper and deliver on the move. A 100% dynamic, data-driven media to promote the service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, BK adjusted its billboards’ location and content, displaying information about the remaining time in traffic to order, and personalised updates about deliveries in progress. Using the latest Google Maps APIs, it pinpointed vehicle location and speed in order to deliver – for the first time ever – to a driver on the move.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.