Runaway Train 25
Award: Shortlist
Shortlist / Digital / Creative Use of Data / 2020
Runaway Train 25 reimagines a famous music video on its 25th anniversary in order to find missing and exploited kids. The original video featured photos of actual missing children, whereas Runaway Train 25 takes the idea much further, using geo-tech to feature children missing from the area where the video is being viewed. Made with emerging artists and a re-imagined track to reach a whole new generation, the video is always local and always current. At runawaytrain25.com, users can even provide tips for recognised kids.