Desigual Logo Swap
Award: Wood Pencil
Wood Pencil / Branding / Brand Refresh / 2020
Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
-
-
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.