Nakagin Capsule Business Card
Award: Wood Pencil
Wood Pencil / Graphic Design / Stationery / 2020
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print
Award: Shortlist
Shortlist / Illustration / Printed Materials
Nakagin Capsule Tower is representative of the Metabolism architectural movement, with the building capable of adding capsules (rooms). Despite being shortlisted as a World Heritage site, the iconic structure is in danger of demolition. As part of the Nakagin preservation movement, Dentsu Inc converted business cards into a communication tool that enables a firsthand experience of the unique identity of this Metabolist structure. Depicting a different lifestyle in each capsule, they expressed the spirit of Nakagin Capsule Tower through its residents.
